For Samsonite in India, the idea was to reinforce the brand’s superior positioning as an ‘Aesthetically Engineered’ and ‘Performance-Led’ brand in the category. The store design had to bring alive the brand philosophy powerfully and justify the premium quality & functionality of its merchandise. The key drivers of the concept were: Progressive contemporary relevant to new age Aesthetically engineered & performance focused +91 80 4146 8424  / +91 80 4376 0505 # 325, 5th Main, 1st Block Koramangala, Bangalore- 560 034, India