Our
approach
Process
FRDC is a full service brand consulting and retail design firm. Providing the entire range of services necessary to bring a brand to life has proven extremely beneficial to our clients. We have purposely crafted our various services as a menu of options versus an all or nothing program. This allows our clients to select the services that best support their overall objectives.
Brand and design strategy
Design development
Encompassing a deep understanding of the Retail Brand, Offering, Market, Customer, Positioning Parameters, USP, Benchmarking Best Practices and Disruption strategy etc
Conceptual positioning
FRDC will design an approach to a visual communication containment system for the presentation of Interior graphics, signage and VM.
Visual Communication Design
Preparing all pertinent design details on site and issues for transfer including Architectural & CAD Development, Specification Details, Rollout Programs and Site Adaptation
Leveraging our global perspective, consumer research and resources creative abilities we propose conceptual design solutions to respond to specific project objectives related to building the Client’s brand.
Documentation Development
Design Development based on a prototypical location includes the Space Planning, Area Relationships & Adjacencies, Materials & Finishes Palette, Feature Elements, Fixturing & Furniture and Budget & Scheduling Confirmation
