Our
approach
Process
FRDC is a full service brand consulting and retail design firm. Providing the entire range of services necessary to bring a brand to life has proven extremely beneficial to our clients. We have purposely crafted our various services as a menu of options versus an all or nothing program. This allows our clients to select the services that best support their overall objectives.
Brand and Design Strategy
Encompassing a deep understanding of the Retail Brand, Offering, Market, Customer, Positioning Parameters, USP, Benchmarking Best Practices and Disruption strategy etc
Design Development
Leveraging our global perspective, consumer research and resources creative abilities we propose conceptual design solutions to respond to specific project objectives related to building the Client’s brand.
Conceptual Positioning
FRDC will design an approach to a visual communication containment system for the presentation of Interior graphics, signage and VM.
Documentation Development
Design Development based on a prototypical location includes the Space Planning, Area Relationships & Adjacencies, Materials & Finishes Palette, Feature Elements, Fixturing & Furniture and Budget & Scheduling Confirmat
Visual Communication Design
Preparing all pertinent design details on site and issues for transfer including Architectural & CAD Development, Specification Details, Rollout Programs and Site Adaptation
This phase entails and encompasses a deep understanding of the Retail Brand, Offering, Competition and Peer Market, Customer, Positioning Parameters, USP, Benchmarking Best Practices and Disruption strategy etc.
Go To Market and summarisation with a Visioning Session with client’s team and stakeholders of project in order to establish Customer Journey, Key Drivers for Design and the Project.To propose conceptual design solutions to respond to specific project objectives related to building the Client’s brand. design ideas will be presented through a series of visual image boards, which indicate environmental design direction and preliminary merchandise planning.
Schematic Design development of the design direction will begin to address Overall Look & Feel, Façade, Floor Plan, Fixturing, Visual Merchandising and Communication.
Design Development based on prototypical location includes the development and refinement of design details.
Coordinate to get prototypes of key units for design approval and coordinate/review implementation of pilot to realize complete design intent.