What we did?
Electric two-wheeler manufacturer Oben Electric recently opened its first company-owned experience center in HSR Layout, Bengaluru, Karnataka. The 3000 sq. ft. facility is dedicated to showcasing its flagship electric motorcycle, the Oben Rorr. The experiential design approach by FRDC was focused on reflecting the brand’s identity, the targeted customer’s lifestyle and easing the way people can adapt to electric mobility.
Sporty and youthful, the space is highly educative & immersive that celebrates the innovative high-speed bikes. A space that is magnanimous, yet inviting & relatable. With emphasis on ‘Design Meets Performance’, the center offers different zones like Moto Live, Moto X, Moto Zen, and Moto Rack for a comprehensive electric two-wheeler experience.
The showroom's immersive design and cutting-edge technology mirror Oben’s brand values while offering a platform for enthusiasts to explore, learn, and engage.