Project Highlights 

For Samsonite in India, the idea was to reinforce the brand’s superior positioning as an ‘Aesthetically Engineered’ and ‘Performance-Led’ brand in the category. The store design had to bring alive the brand philosophy powerfully and justify the premium quality & functionality of its merchandise. 

The key drivers of the concept were: 

• Progressive contemporary relevant to new age 

• Aesthetically engineered & performance focused

• Spirit of Innovation