What we did?
Raymond manufactures for the world; the finest fabrics - from wool and wool-blended worsted suiting to specialty ring denims as well as high value shirting. The concept was to create a forward-thinking Raymond Ready- to-Wear retail, that is modern, tech enabled, providing unique styling services and a comfortable hospitality experience.
The idea appeals to a younger audience and maintains existing customer loyalty to a respected and admired Indian brands. The store layout design is divided into three primary zones - a dramatic runway with diorama windows for inspiration which engages the customers as they enter the store.