Jockey Flagship - Connaught Place
What we did?
Amalgamating two iconic entities under a single roof, the Jockey Flagship at Connaught Place in New Delhi is sure to make its mark in store design & experience in India. The store design evolved around 'Coalesce' as a driving concept with an idea to create an iconic store which is rooted in history, legacy and yet progressive and contemporary in its experience.
Jockey Flagship at CP celebrates the women’s department on the ground level, while the men travel upstairs. As the facade is sans windows, an eye-catching runway made of 'Hot Tables' with skylights on ceiling welcome customers. These ‘Hot Tables’ are used to showcase the range too. The upper floor greets customers with an 'overlooking' lounge and a cantilevered 'Style Ledge' showcasing a series of 'Looks' the the brand has to offer. The dynamic LED portal welcomes you to the men’s floor.
Overall, the design ideation of this Jockey store is driven by 'urban', 'activeness' and 'sportiness'. While flooring and finishes are inspired by urban streetscapes and hence the use of raw concrete finishes, the fixtures are inspired by sports locker rooms and are done in wood and metal.
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