Unispace: An experiential space to imagine the dream home Featured by Retail4Growth

Featured by Retail4Growth, the article speaks of Unispace, a retail experience center in Hyderabad designed by FRDC is a space where every detail- from interactive zones to landscaped patios- is designed to inspire, engage, and set a new benchmark in experiential retail.

Experiential retail has found a new home in Hyderabad with Unispace opening its doors not as a conventional home store, but as a space that invites people to imagine the homes they dream of building. Designed by FRDC (Future Research Design Company), this 1,05,000 sq ft mega showroom and experience centre transforms the experience of selecting tiles, kitchens, or bath fittings into a journey of exploration and inspiration. Every corner, from the interactive design zones to the landscaped patios, encourages visitors to pause, plan, and envision their future living spaces.

Sanjay Agarwal, Co-Founder and MD of FRDC, explains, “This is a different kind of home store. It sells things people build their homes with, rather than furnishing them after they are built.”

Creating a real experience

Unispace is designed as a ‘design arena’ or ‘experience space,’ where customers can explore products across multiple categories, visualise their future home, and even finalise decisions over a few visits. Modular fixtures, adaptable layouts, daylight harvesting, and tunable lighting ensure that the store grows with customer needs, trends, and products.

Dedicated consultation zones, demo areas, and customer touchpoints make the journey approachable. Hospitality elements, such as landscaped breakouts, patio seating, and a café, add a lifestyle dimension and make it a perfect place to linger, imagine, and create.

Architecturally, Unispace stands out with a bold façade, green inserts, intuitive navigation, and discovery-led communication. These design features make the store a forward-looking destination that is easy to explore and visually engaging. Future-ready features, including EV charging, further integrate sustainability and long-term relevance.

Tech-integration

Technology is a thoughtful add-on in the showroom. “The integration works on two levels,” mentions Sanjay. “First, large-format, lifestyle-driven screens, from the exterior to the heart of the product areas. Second, at a more personal level, advisory iPads in each product category and at the design centre provide guidance and help customers make informed choices.”

This dual approach ensures that technology feels natural & supportive, and transforms Unispace into a space where design, inspiration, and innovation coexist. Read the full article here