Nita Ambani, founder and chairperson of Reliance Foundation, on Wednesday, 8th November, inaugurated Reliance Retail's first Swadesh store in Hyderabad. Located in the affluent suburban neighbourhood of Jubilee Hills area in Hyderabad, the store is spread across an area of 20,000 sq. ft. and will have a collection of entirely handmade products by India's skilled and talented artisans using long forgotten techniques and local materials.
Visitors will get to know about the different types of food products, clothing, handicrafts, and textiles across India. They will also be able to discover the story behind every product and the makers through a 'scan and know' feature.
Besides a special customisation service that helps customers collaborate with Swadesh to create unique products, the store also has a farm-to-table cafe for food lovers, according to a company release.
The Swadesh stores will also provide sustainable livelihood opportunities for artisans and craftspersons. "Swadesh aims to revolutionise the way India's age-old arts and crafts are perceived globally," the release further stated.
During the launch of the first standalone Swadesh store, Nita Ambani met former tennis doubles world number 1 Sania Mirza, Olympics champion PV Sindhu and Telugu superstar Mahesh Babu's wife and former actor Namrata Shirodkar among others. Read the full article here
Source: Business Today