Swadesh @EROS Theatre Store Featured in Insite Magazine

Swadesh, a Reliance Retail initiative, is a natural progression in Reliance Foundation’s journey to harness the beauty of India’s rich cultural heritage and preserve its endangered art forms. Designed by JGA & FRDC, Swadesh’s store design principles are based on - Local. Familiarity. Authentic. Craft Techniques. Traditions. Sustainability & Scalability.

Mrs. Nita Mukesh Ambani’s luxury retail venture Swadesh aims to take Indian craft, culture, and heritage to a global platform. Helping to build the Swadesh brand with his vast experience in shaping bespoke retail environments is Ar. Sanjay Agarwal – the Managing Director and Co founder of Future Research Design Company (FRDC). Agarwal has been conferred the prestigious RDI Legion of Honour in 2023; and is currently President of Retail Design Institute (India Centre).

Designed in collaboration with Ar. Kenneth Nisch of the Detroit-based FutureBrand (formerly JGA), the Swadesh experience centres are seen delivering a unique and compelling user experience across all their sites. The creative masterminds behind Swadesh – FRDC + FutureBrand – unveil the Swadesh flagship store at Eros, Mumbai.

Crafting a retail experience is getting tougher with every passing year. Brands are becoming more aware of positioning themselves in the highly competitive environment all around; especially with online platforms offering ease of purchasing and having user-friendly exchange and refund policies. With evolving buying trends, the user-experience of physically browsing through items on display has to be carefully curated to suit the demographic and buying potential. The end goal, regardless of whether one is designing a physical store or an online selling site, is to deliver a satisfying experience to the buyer. This experience includes the ‘look-and-feel’ aspects as well as efficient customer support in terms of responding to queries about products, helping with the purchase decision through knowledgeable inputs, as well as post-purchase engagement.

Retail, today, is much more than commercial transactions; it has evolved as a part of the larger umbrella of experience economy, where consumers increasingly focus on how they shop, rather than what they buy. Many brands now deliver immersive and personalized shopping journeys – to help customers to understand and enjoy their personal differentiators, while also establishing an emotional connect.

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