Design Voices at Retail Yatra: Rethinking the Future of Retail Spaces

We’re proud to feature insights by Ms. Ruchi Mehta, Design Director at FRDC, recently published in the special edition of Retail4Growth under “Design Voices,” as Ahmedabad prepares for Retail Yatra.

Drawing from her experience at the intersection of academia and practice, Ruchi reflects on the evolution of retail—from standardized formats to contextual, experience-led environments. Her perspective highlights how today’s retail spaces must go beyond aesthetics to create meaningful, relatable destinations that engage audiences, respond to their surroundings, and offer compelling reasons to step away from the convenience of online shopping.

Credits: Retail4Growth