Chanda P Kumar
‘Safety First’ says FRDC study on ‘How Indian Customers Will Shop?’
FRDC, as part of a survey project in association with Brand Footprint & The Better Design Foundation, spoke to consumers across India to determine insights into customer preferences, expectations and their implications on retail. The findings are based on responses of men and women between the ages of 20 and 75 years, across Sec A+ & A, with a sample size of 750 participants. The online survey covered urban and tier 1 locations in India, including Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Hyderabad and Kolkata.
The questions delved into how consumer behaviour had changed towards aspects such as product contact, proximity (to other customers and staff at the store), cleanliness and hygiene at the store environment and products, new preferences and more.
The study also looked into the change in shopping behaviour before and after lockdown, shopping frequency, shopping channel preference and more. Read More Click here to know more about the How Indian Customers Will Shop? and the Adapative Interventional Solutions for post COVID Retail Environment.