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  • Writer's pictureChanda P Kumar

Jockey Flagship in Connaught Place gets attention

The new Jockey flagship unveiled in Connaught Place, New Delhi gained media attention and was featured in India Retailing.

Amalgamating two iconic entities under a single roof, the new Jockey Flagship is sure to make its mark in store design & experience in India. Jockey, founded in 1876 with the legacy of clothing mankind and having invented the first men's Y-Front brief in 1934 meets the iconic Connaught Place, New Delhi a historical monument showcasing Colonial era architecture during its supreme reign.

The store design evolved around 'Coalesce' as a driving concept with an idea to create an iconic store which is rooted in history, legacy and yet progressive and contemporary in its experience.

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