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  • Writer's picturePalak Goyal

Electric aesthetics in an immersive space

Featured by Retail4Growth, the article sheds light on the recently opened 3000 sq. first company-owned experience center of EV two-wheeler brand Oben Electric - an immersive journey into the world of electric mobility.

EV as a segment promises exciting opportunities to craft technology-led, aesthetically gratifying store experiences, like Oben Electric’s recently opened first company-owned experience center in HSR Layout, Bengaluru. The 3000 sq. ft. facility aims to showcase its flagship electric motorcycle, the Oben Rorr. The team crafted an experiential design for the store, focused on reflecting the brand’s identity, the targeted customer’s lifestyle and facilitating smooth adoption of electric mobility.

Dynamic and impactful, the facade represents speed with its play of LED strip lights running over a dark grey panelling. The idea was to make the store interior and the Oben Rorr standout. At the entrance, visitors are greeted with an impactful, elevated display that highlights the bike, while directing them to the rest of the store.

The interactivity aspect in the store is spread along two sections - 1. Engagement zones, which are designed to enable conversations 2. Display zones that throw the spotlight on on the products.

Both areas convey the Yin-Yang design principle with differential lighting levels and contrasting materials. The special ceiling design in the display area has been built with baffle structure in order to cut glare and create a soft skylight effect. Read the full article here

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