Featuring FRDC's design ideation for Bagh, the publication speaks of how the fashion retailer embraces the future with a nod to its heritage.
EARTH-TONE COLORS, geometric patterns, handwoven textiles – these are qualities of clothing unique to India, steeped in history and tradition. But when it came to designing an outpost for apparel retailer Bagh in Bengaluru, India, design firm FRDC (Future Research Design Co.; Bengaluru, India) honed in on these elements of tradition while celebrating the fast-paced, modern setting of today’s retail.
“Bagh offers Indian apparel in motifs deeply rooted in Indian crafts,” says Sanjay Agarwal, Co-Founder and Managing Director, FRDC. “Catering to Indian women who want to embrace Indian wear as their daily wardrobe, the range brings the best of Indian ethnicity and functional wear; and the space is crafted with natural and local materials that celebrate Indian craftsmanship in a contemporary way.”