VM&RD Retail Design Award 2023
What we did?
Disrupting the current Ayurvedic clinic system that has grown exponentially across the country, Nirogstreet – a technology-led Ayurveda doctor platform, wanted a lateral take on traditional environment seen in this segment. FRDC was commissioned to create an impactful brand experience for its centres that reflected finesse in Ayurveda and ability to resonate with the modern Indian customer. Nirogstreet Experience Centre was designed to be more inviting, welcoming, and transparent, helping visitors to shed inhibition in adopting Ayurvedic treatments.
The two main drivers for the Nirogstreet Experience Centre was to elevate B2B experience to build a strong community of doctors and create a befitting Ayurveda experience from a branding perspective. The experience centre’s concept was inspired by the philosophy that ‘nature’ is the origin of all wellness & good health. With this as the underlying thought, the design was shaped up to take on a more modern, clean, straight forward and urban look.
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