When Asian Paints proposed to create Design centres for their ‘Beautiful Homes’ concept, our think tank discovered that ‘people’ need ‘people’ to create something beautiful! This thought became a singular drive to design the centres encouraging participation and conversations around lifestyle, materials and ideas in a manner that consumers/clients felt ‘involved’ in their creations.

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Triggering emotions and all things that resonate with ‘warmth of the home’, this concept forms an encompassing ambiance with inspiring pockets, resembling a well-structured home layout. The center was conceived with series of Consulting and Dialogue driven modules for each of the family, encouraging people to find their own mini place under the larger studio environment.