What we did?
JSW Group recently entered the paints business in India with JSW Paints and unveiled its first and one-of-its kind retail experience centre ‘JSW Paints - Colourvista Senses’ in Bangalore. The space is definite to create a disruption in the organised Indian paint market. Paints store are largely an extension of hardware retail with high level of clutter and primarily transactional in nature, catering to B2B clientele.
Designed to inspire the young and urban home owners, JSW Paints store was conceptualised to have an urban home-like look and feel. Creating an unique offering in the Indian paints market, the retail experience centre has been designed to allow customers to visualise colour in a home-like space at one go. Designed on principles of User-Centred Design, the approach was led by extensive research and understanding of Indian consumers' need, mind journey and how they choose paints/colours for their homes.
With just select curated products on display, the store is more experiential than a typical paint store which is pure transactional in nature. The store design is flexible and scalable to adapt to smaller and bigger dealer stores.
The concept also elevates and inspires contractors to take a consultative role, where they can suggest colours, applications and finishes in a real-time setting.
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