For its newest store at Jayanagar – Bangalore, the retailer had to strike a fine balance of a premium environment yet inclusive and warm to welcome a wide spectrum of audience. For creating an experiential store design to house Premium & Luxury watches, the idea was to take a step back and allow air, natural light, spatial volume and even the neighborhood to take the lead in design while materials, fixtures, technology and other retail design elements complete the experience. It was imperative that the ambience does not intimidate any customer. Spread across two levels, the space was crafted in a way that both are visually interconnected, where the ground level is dedicated to luxury watch brands and the upper level houses premium and fashion range. The luxury watch zone is more calm and sophisticated, a boutique like vibe & display that these brands command. Whereas the premium & fashion segment has a more cheerful and youthful feel along with a denser placement with more collections. Design Associate: StoryStudio Image Credit: 2023 Hansoga Photography | Jubin Johnson | @hansoga_photography Download for more information +91 80 4146 8424  / +91 80 4376 0505 # 325, 5th Main, 1st Block Koramangala, Bangalore- 560 034, India