Cementric was envisaged as a one-of-its-kind cement experience centre that creates immersion & engagement in a low involvement category like cement. The space design manifests the entire experience as if it is a construction studio or an actual construction site. The experience centre immerses and engages visitors with its discovery, explore and accomplish zones. Details of communication, display, tactile and visual elements all have been knitted in a manner that creates curiosity and excitement among the community who participate in buying or those taking a decision about buying cement. This centre also helps the franchisee / distributor in creating an aspirational environment to deal with its valued customers as cement is often seen in the market in godowns / sheds. The visual communication and the engagement process of the user finds an interesting way through installations, miniature models, and highly tactile display. Cement brands are highlighted by tasteful display of branded cement bags in a lifestyle fashion.