Hyderabad-based home décor and furniture brand Bay Window recently unveiled their first store at Jubilee Hills that exudes a clever blend of a soulful sanctuary like our homes with pockets of joy through design elements and architectural forms. Bay Window is dedicated to curating the perfect mid-luxury lifestyle with a purpose to bridge the gaps in the home-decor landscape. Triggering emotions and all things that resonate ‘warmth of the home’, it romanticizes with the soulful yet chic lifestyle. Spread over five levels, the store allows one to journey through curated zones for living, dining, bedroom and other offering in a tranquil ambience that encourages one to explore more. A sense of calm and openness was vital to create a seamless journey through the vast space, while a variety of semi-partitioned niches also bring in sense of privacy to browse.  Although the store acts as a neutral background and puts the products in center stage, many dramatic elements are added in the décor, to still stir curiosity and acts as a conversation starter on each of the floors.  The store experience resonates with Bay Window’s narrative, to create a ‘soulful spaces’ at home that is a blend of external & internal worlds that reflect you.