The new generation electronics stores for Viveks were planned on an objective of ‘Old generation giving way to New generation’, and thus a transformational design which is more clean and not fancy was an underlying thought for the new stores.

 

The brand is trusted since last 50 years and it was imperative that the store design continued to maintain the trust the Brand has gained over the years. Thus, not alienating old generation was also a key consideration for store layouts and design.