What we did?
The store design for Via Monte was focused on challenging the traditional way of selling suiting & fabrics and to create a gallery-kind of modern retailing space. Design for the store was led by three core drivers:
• Transform the way fabrics are sold in an experience manner vs. the traditional counter type;
• Let the retail store be like a gallery displaying fabrics and the ready to wear suiting for the young customer
• Encourage people to spend time and feel like they are being a part of an affordable luxury experience.
From the grandeur at the façade to the runway, the store is a symbolic interpretation of the fashion runway serving today’s young dynamic customer with the latest and greatest in fabrics and suiting fashion. The extensive glass facade allows a complete view of the store and its offering. The merchandise displays of the fabrics, the store’s custom design lighting and the unique floor plan and presentation, all create an experience for the customer, unique to Via Monte Milano.