What we did?
Value Plus, a known chain of electronics stores in Northern part of India with prominent presence in Eastern and Western UP, Delhi NCR proposed to reinvent their retail experience and image. We provided a clutter breaking experience and an identity for this chain using lifestyle experience, colors and graphics as a tool to stand apart from the dominance of international brands and other brand stores. To create a ‘buzz’ in retail environment, each product segment was given its visual space by using colors we associate as an experience when using these products to provide a setting in retail experience.
A minimalistic approach was adopted so that it's not merely a showroom of international standards but also a space that ensures younger consumers would be elated to shop in. The store comes as a break from the monotonous grey and white electronic stores, where color and knowledge, by means of graphics, has been used as tools to provide a refreshing experience to the young customer.