Uniqlo - Ambience Mall
What we did?
Global Japanese brand and retailer UNIQLO for its India debut proposed to bring Special Global Concept stores. The objectives of the store design was to represent and amplify in certain magnitude the following values and characteristics of the brand and its offering.
Japanese philosophy of Elegant Precision and Functionality was at its core, while the brand’s offering ‘Lifewear’ manifested in timeless Materials, Technology, detailing and overall experience.
Harmony, balance and minimal approach as Function over Form was the key design drivers. Uniqlo’s philosophy of Lifewear extends to store design and layout through simple arrangement of products and shopping aisles along with simple technologies and communication to create a easy shopping environment.
Spread over three floors, each level represent three clear sections of Lifewear with design language of its own. With this each floor has a dedicated areas representing special merchandise. Each of these zones are designed and treated differently from rest of areas and form an experience which is more theatric and ultra experiential.
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