
Overview
Client
Uniqlo
Location
Pheonix Palladium Mall, Mumbai
Year Completed
2025
Area
20,000 sqft
What we did?
Strategic Programming
Concept Ideation
Design Development
Build
Project Highlights
As one of the most anticipated store launches in Mumbai, the UNIQLO flagship store at Phoenix Palladium marks a significant milestone in the brand’s India expansion strategy. Positioned as the flagship for the Mumbai region—following successful flagships in Delhi—this store reflects UNIQLO’s global retail ethos while being deeply attuned to the preferences of the local, urban millennial and Gen Z audience.
Occupying over 20,000 sq. ft. across two expansive levels, the store is located within the newly extended premium wing of Phoenix Palladium Mall—an area reserved for high-end and bridge-to-luxury brands. This strategic placement reinforces the brand’s positioning and visibility among a discerning urban crowd.
The store façade sets the tone for what lies within. Featuring a cutting-edge 3DNR amorphous technology screen, integrated into a sleek and modern glazing system, the storefront boasts a distinctively international appeal. The design language, while echoing high-street sensibilities, also merges seamlessly with the mall’s luxurious environment. The visual identity of the façade makes the store feel like it could belong in any major global city—Tokyo, New York, or Paris—yet it remains contextually relevant to Mumbai’s dynamic culture.
The overall in-store experience—marked by engaging visual merchandising, curated pile displays, and international retail aesthetics—is immersive and memorable. The design transcends traditional mall-based formats, giving customers the feeling of shopping on a vibrant global high street, while being rooted in one of Mumbai’s most iconic retail destinations.