Delhi, Mumbai, Chandigarh
What we did?
For Launching its Lifestyle brand under Tata international, FRDC with JGA provided services for certified and first Green retail stores in India. ‘Ashi’ means ‘feet’ in Japanese and thus Tashi brand became synonymous to TATA’s reputed legacy and unbeatable craftsmanship.
The store design on lifestyle driven experience provided a breathtaking customer experience in major towns of the country. The story begins at the façade itself- with an identity and imagery using three simple red dots. Keeping in mind the differences in both sexes, Tashi has designed the men’s and women’s section in a way to appeal to both sexes using the Yin and Yang strategy. Women’s needs are brought to the forefront, with a wide range of footwear to choose from. This section is designed in a sensuous manner giving it a candle light dinner effect, celebrating a mix of fashion, glamour, style, and comfort, whereas the men’s section has been showcased in a bold manner that spells sophistication.
The binding factor in the store being the Terrazzo flooring, fixtures and the leather clad backwalls, as well as the off-white colour that manifests in the interior of the store. The most innovative and thoughtful initiative by the brand is its environment friendly approach. Thus, going green, the store has used a unique air-conditioning system, charged with oxygen and fresh air, a destresser and refreshing element for the customer as well as the employees.