Nita Mukesh Ambani Cultural Centre (NMACC), a first-of-its-kind, is a multi-disciplinary cultural space in the sphere of arts. The centre showcases Arts, Artisans, Culture & Crafts to Global Community, with a vision to bring - ‘India to the World and World to India’!

 

We envisioned ‘SWADESH’ store to be an added ‘JEWEL’ in NMACC. A masterpiece which symbolizes and amplifies exquisite Indian Crafts. A showcase of bold & expressive design inspired from Indian theme driven from its architecture, materials and traditional building techniques. A pavilion which not only manifests elegance and sublime Indianness but is a model representing sophistication and beauty which stands out amongst awe inspiring NMACC Centre and provides an enriching experience to visitors.

 

Spread over 900 sq ft, the space houses the brand’s curated range of art & decor, carpets, textiles and jewelry, presented a treasure trove of Indian handcrafted products. The design draws inspirations from exhibition pavilions seen internationally and forms a center stage for Swadesh within awe inspiring NMACC architecture and environment. An ode to heritage with modern intervention, the pavilion standsout with its unique design elements such as the captivating ceiling installation made of Jamnagar brass chains, Thikri work in the entrance to the glass railings that encase the space with great care.