Swadesh aims to revolutionise the way India's age-old arts and crafts are perceived globally. The idea of ‘Swadesh’ was to create a befitting ‘retail experience’ which creates a canvas and an environment for indigenous and exquisite Indian crafts depicting authentic artistic skills and hand techniques passed through generations. The store design principles are based on - Local. Familiarity. Authentic. Craft Techniques. Traditions. Sustainability & Scalability.

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Different zones within store, one experiences differently and hence the store journey is more of Discovery and not a Departmental store.