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Soft surroundings


Kierland Blvd, USA


5000 sqft

What we did?

Strategic Programming

Concept Ideation

Design Development


Project Highlights 

The Soft Surroundings philosophy is that by putting yourself first, you can take better care of friends and family and hopefully live a happier, more fulfilling life. The project goal was to bring to life the brand’s calm, comforting persona and show customers how they can invite it into their own personal spaces. Hence, each store was designed as its own experience destination.


A generous amount of seating, comfortable fitting rooms, uniquely designed and appealing powder rooms and welcoming spaces are areas that customers can claim within the overall store environment. This facilitates engagement with both products and sales associates. Architectural components (the arcade, pergola, large draped area, bath alcove and beauty boutique) each have unique personalities that collectively add up to the Soft Surroundings experience, offering her the intimacy and variety that she seeks from both product and place. Overall, the Soft Surroundings environment offers her a place that is of the mind, filled with architecture and lifestyle displays that inspire.

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