What we did?
Rapport is a Shoe store created for Men, Women and Kids who are explorers and have good Urban taste. The design of store and layout is driven by ‘Lifestyle’ and ‘Occasions’. Catering needs of its target customers the store knits stories around collections and hence the ‘Stories’ come alive through curated merchandise or VM.
Providing a community-led display and seating and not typical seats seen in shoe store create a sense of High Fashion in their mind. Separate Bridal sections with sheer curtains and luxury furniture creates a private space and yet transparent enticing other customers.