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Thrilled to see Creaticity strengthening its market presence with a refreshed brand identity as "The Land of Furniture"

Writer's picture: Palak GoyalPalak Goyal

Published in 'Indian Retailer' publication, FRDC is proud to partner with Creaticity in reinventing, rediscovering, and designing an exceptional Customer Experience, transforming it into the premier Furniture Destination in Pune-India! The vision was to elevate Creaticity into a leading Furniture Retail Destination through strategic Retail and Visual Positioning, Experience Design, Brand and Customer Touchpoints, Nomenclature, Navigation, and Signage systems, all while breathing new life into the mall.

Creaticity, a prominent player in India’s furniture and home interiors retail sector, is reinforcing its market position with a new brand identity as "The Land of Furniture." Based in Pune, the company aims to establish itself as the go-to destination for home furniture across India. This repositioning focuses on providing a wide range of products and services through over 100 national and international brands, making it the country’s only multi-branded, one-stop furniture hub.

 

Creaticity’s extensive product lineup covers all categories of furniture and home décor, including sofas, beds, dining sets, kitchen furnishings, and outdoor furniture. The store also offers various home accessories, such as wall art, floor vases, cushion covers, comforters, and gifting options. Additionally, the range includes homeware essentials like storage containers, dinner sets, cookware, and serveware. The pricing strategy caters to a broad customer base, spanning from economy to premium segments, offering modular solutions for kitchens and wardrobes, and providing customization and personalization options to meet diverse consumer preferences.  

With a portfolio of over 30,000 products, Creaticity houses globally recognized brands such as Ashley (North America), Natuzzi Editions (Italy), Gautier (France), Febal Casa (Italy), Alf Italia, Index Living Mall (Thailand), and Konfor Furniture (Turkey). These international names are complemented by leading Indian brands like Pepperfry, Urban Ladder, Wakefit, Wooden Street, Nilkamal Homes, and Durian. The product selection spans various design styles, including modern, minimalist, contemporary, classical, and fusion, with options for personalized and custom designs.  


Creaticity is enhancing its customer service experience with dedicated service marshals who provide personalized guidance through both offline and online platforms. The brand also features Creaticity Inspire Pods, showcasing global and locally curated home décor trends to help customers discover new styles and ideas.  

 


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