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  • Chanda P Kumar

FRDC's projects Bagh & JSW Paints bag awards at VM&RD Retail Design Awards 2020

FRDC gained recognition among the retail design fraternity yet again this year by bagging 2 awards in VM&RD Retail Design Award 2020. Bagh, the Indian wear brand’s flagship store bagged a gold in the Indian Fashion Apparel - Specialty Store category, while JSW Paints Colourvista Senses experience centre in Bangalore won an award in the Service Retail Category



The most anticipated and prestigious event in the retail community, VM&RD Retail Design Awards held its 12th edition ceremony online for the first time on May 29, 2020. The awards were presented across 22 categories and entries were judged by a jury panel comprising reputed names both nationally and globally in the design and architect community. Top retail design, visual merchandising and retail solutions manufacturing talent from India competed to garner the prestigious awards.


JSW Paints Store Design & Experience:

Designed in collaboration with retail design studio FRDC, JSW Paints Colourvista Senses was conceptualised to have an urban home-like look and feel. Designed on principles of Human-Centred Design, the approach was led by extensive research and understanding of Indian consumers' need, mind journey and how they choose paints/colours for their homes. Spread across a compact apartment size of space, the store layout metaphorically represents core spaces of a home like living room, kitchen, bedroom and balcony. The store design is flexible and scalable to adapt to smaller and bigger dealer stores.


BAGH Store Design & Experience

Designed by FRDC in collaboration with StoryStudio, the newly opened Bagh flagship outlet’s design language intends to speak the story of the craft. The overall ambience mimics a silent space where one can focus on intricacy of the craft techniques and explore styles gradually meandering between zones. Natural & local materials have been used that celebrate Indian craftsmanship. Overall, Bagh’s store design tells the story of humble designs elevated to become aspirational.

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