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  • Writer's picturePalak Goyal

FRDC makes it to VMSD Designer Dozen 2024

After our designers made it to VMSD's Designer Dozen in 2020, 2021 & 2023, we yet again make it to VMSD's list this year, where our colleague Surbhi Gupta - Studio Director - Strategy and Design, FRDC has been named as an emerging talent in the retail design space.


VMSD magazine celebrates the best and brightest young designers in retail design with its eleventh annual VMSD Designer Dozen. These 12 emerging stars recognized this year come from retail organizations and design firms nationwide and internationally, including Walt Disney, Saks Fifth Avenue, Macy’s, Arcadis and more.


VMSD’s 2024 Designer Dozen award recipients are:

  • Evan Harkrider, Visual Merchandiser, The Walt Disney Company

  • Maggie Danker, Senior Environmental Designer, AGAR

  • John Pennekamp, Associate, BRR Architecture

  • Vira Rublevska, Head of Creative, TSUM Kyiv

  • Surbhi Gupta, Studio Director – Strategy and Design, FRDC

  • Joy Dayaw, Design PM, MG2

  • Lisa Rachielles, Manager, Global Retail Design, New Balance

  • Jacob Tyler, Senior Designer, Arcadis

  • Minju An, Visual Manager, Saks Fifth Avenue

  • Olga Sapunkova, Interior Designer, Olga Design Studio

  • Heather Woods, Team Leader, Figure3

  • Stephanie Perez, Manager, Graphic Design, Macy’s


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