Crafting New Experiences: Linen Club's CEO on Retail Evolution

Linen Club unveiled its newest retail identity & experience in Koramangala, Bangalore recently. We chatted with Mr. Satyaki Ghosh - CEO - Domestic Textiles, Grasim Industries, Aditya Birla Group, on how the new identity designed by FRDC connects with the brand's new persona, while also taking the best from the previous store design elements which was also previously done by FRDC & JGA. Revitalizing the brand with new & fresh perspective for today.

Watch the full interview here https://youtu.be/j_EiTLZc4g8