Aurora Lighting Experience Centre: Celebrating the lit space - Featured by Retail4Growth
Featured by Retail4Growth, the article speaks of the 9,000 sq ft Aurora Lights Experience Centre in Rajkot looks at lighting differently - not as a fixture to be selected, but as an element that can change the way a space is seen and experienced.
When you enter any typical lighting showroom, the first thing you are likely to notice are the products themselves -- rows of lights, different forms, finishes, sizes, and specifications. However, Aurora Lighting Centre in Rajkot takes a completely different route. Here, the starting point is not the lighting fixture, but the space, a space to experience and explore.
Spread across approximately 9,000 sq ft, the centre has been designed by FRDC as a place where customers can first understand what light can do to a space and then decide what lighting they need. The idea came from a very simple question: What can lighting do to my space?
As Sanjay Agarwal, Co-Founder and MD, FRDC, puts it, “You come with the question of what lighting can do to your space, see the magic of lighting, and then you buy the lighting.”
A centre designed as a journey
The experience centre unfolds through a series of zones that recreate familiar residential and architectural settings. Living rooms, bedrooms, kitchens, wardrobes and washrooms are accompanied by outdoor applications such as façades, compound walls and under-surface lighting.
The purpose is to let customers see the effect first, rather than asking them to imagine how a particular light might look at home. This was also an important consideration in the planning of the visitor journey.
“Technical lights require understanding of both specifications and aspects such as CRI and colour temperature, as well as various ways of using lighting for creating specific ambience,” explains Ruchi Mehta, Design Director, FRDC.
Sharing the client perspective, *Hitesh, Founder of Aurora Lights, says, “Since the product is technical, the customer should be in a position to evaluate the lighting outcome and then select the appropriate fixtures.”
The sequence was therefore developed around the way people make lighting decisions. Visitors can experience different colour temperatures, RGB lighting, concealed lighting, skirting lights, under-step illumination, textured wall lighting and other applications before getting into the technical details.
Ruchi says the intention was to make the centre useful even for customers who may not arrive with a designer or consultant. “We wanted to demonstrate the potential of lighting and inspire designers and end users alike.”
Comments