What we did?
Pigeon, a leading brand in the kitchen appliances industry, which was debuting with its exclusive brand outlet and wanted to create an impactful store experience that reiterated its philosophy to enhance the life of the homemaker without adding burden to their pockets.
The retail design approach was centred around the ‘Sense of Familiarity’, ‘Sparking Joy’ along with the experience mimicking as a ‘Problem Solver’ in the kitchen for the customer.
The main idea was to create a friendly neighbourhood one-stop-shop for kitchen and home appliances that was warm, inclusive and helped solve kitchen needs for everyone.
As compared to cluttered home & kitchen stores in the market, the Pigeon exclusive store takes on an organized and easy self-browsing approach with the store organized into activity zones such as cooking, cooking appliances, food preparation, kitchen and home utilities. The specially created ‘Hero Wall’ highlights certain product categories such as pressure cookers, and pans. The idea was to present the entire range in a way that triggers the idea of how the brand brings ease in today’s kitchen needs & living.
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