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Not Just Wine & Cheese



Year completed 



2000 sqft

What we did?

Strategic Programming

Concept Ideation

Design Development


Project Highlights 

“Not Just Wine & Cheese” is a chain of stores which creates a unique experience for gourmet and wine selling. 

The wine led gourmet store was designed on a concept of creating an experience of ‘exclusivity’ and ‘signature’ in a retail format which today’s age customer – young and old in India seek from these kind of stores. 


The store design revolves around lifestyle choices and how wine selling can be made part of one’s gourmet selections and vice versa. Creating an occasion-based- liquors zoning layout, tasting sections, assorted gourmet areas, taste and culinary sections, wine cellars, beer rooms, etc., one can experience the store as a walk in distillery/brewery. 


The store was designed such as to incorporate the feel of a wine cellar. The building exterior is minimal and has a European touch amplified, with awnings, brick look, and a low key branding to enhance an overall positioning of the retail brand. The store is designed for self-browsing with division of categories. The top portion of the wall units are kept for visual graphics. 

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