LP Jeans, a trend-forward sub-brand within the Louis Philippe portfolio, attracts the young, contemporary consumer, across a variety of age groups, where the customer’s psycho graphic for stylish, well-made, and updated fashion, is delivered in an environment equally focused on both the qualitative and feature aspects of this unique franchise.

 

The goal was to create a branded environment in a lifestyle setting with key technology touch-points throughout to provide a digital integration that inspires a “younger” consumer to adopt the brand. Key features include a large floor-to-ceiling media wall, a series of glass “wipe off” walls, and “Apple”-like feature tables with discreet POS and iPads for customers to search products and inventory.