Fabessentials, the personal care range from FabIndia, wanted to create an immersive experience which enhances brand value and attract customers in the existing FabIndia stores. Multisensorial touch points, ingredient and product stories, digital integration and a signature scent, brings alive the brand and its philosophy. The design has been conceived to be versatile, adapting to different store layouts and scenarios, taking in consideration the SKU’s requirements.

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Creating a dialogue with customers, the SIS is high on communication with Backlit Visuals Screen, Shelf Talkers, Ingredient Stories and Brand Promise Communication. While tactile interventions such as trial stations elevate the engagement at the shelf level.