Ello, is a venture into the lifestyle segment for kids ranging 0 -12 years, by an Ahmedabad based pharmacy group. The name ‘Ello’ is a vernacular or a lingo that connects us to the city and people of Gujrat and mostly used during dialogues with kids. Ello is the local pronunciation for the color yellow, it’s a word commonly used in aww and also as an expression of interjection, ‘Eh-lo’.

 

The design concept and establishment had touch points that rode on how the architectural language could be scaled down. That went into fixturing and gondolas and gradually extended in visual forms suitable for kids. The design is modern and its modular composition gives perception of fullness and completeness. The usage of minimal hardware, pure geometric forms like simple cubes, squares and certain playful elements gave the overall design a sense of belonging to kids and parents.

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