The brand’s philosophy is to provoke a sense of adventure, true to the name Crusoe. The concept was designed to break away from the clutter by shunning conventional codes of design approach. With inspirations from the exciting sports of surfing, the framed open store front has surfers on board riding a wave adding adventure and excitement to the first glimpse of the store. 

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To compliment the brand imagery and identity, larger than life graphics emote the spirit of adventure by featuring various adventure sports visual cues like rock climbing and mountain climbing etc. 

 

The store interior design, colours, forms and textures are inspired from the outdoors. The store experience is enhanced with ‘choreographed’ instore mood music, that engages all the senses of the customer when in the store environment at different times of the day. 

The store is split into four clear zones that feature’s core categories each with its own personality brought out, with merchandise presentation and supporting props.