FabHome | FabIndia
What we did?
FabHome, a home and lifestyle segment of FabIndia, wanted to craft a discerning retail experience for its customers that celebrate the brand’s offering in a befitting and homely environment. The store design is driven by the idea of ‘discovery’ and ‘curation’, where the journey within the retail store is inspired from ‘home’.
FabIndia’s largest experience centre is spread across 21,000 square feet, the three-storey store located at Hebbal, Bangalore is the company's largest store in India. It houses FabHome, the largest home and lifestyle store format in the country, which is spread across 13,000 square feet.
Walking through the store, the zoning and layout is a fusion between pockets of inspiration with home ideas and marketplace, where one can pick things while strolling down different sections.
With FabIndia offering vibrant range of home decor items it was essential to keep a neutral canvas for the store to highlight and bring the products under the spotlight. The muted and humble material palette used across the space including Kota Stone flooring, exposed concrete and white oak veneer, allow products to standout. With sustainability at the core of design, the usage of materials has been devised accordingly ranging from locally sourced material like terracotta jaali to reclaimed wood. The materials such as lighting, paints, finishes and more adhere to green norms.
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