What we did?
‘Baggit’ is an affordable and popular brand amongst the young and emerging urban class women of India. It is highly visible amongst the cluttered ‘unbranded’ segment operating in this segment in India. It has a wide range of products for an urban Indian Women which include Handbags, Wallets, Mobile Pouches, Multi utility pouches, Belts, Caps, Multi Pockets. Each product is detailed for maximum utility keeping Indian customer’s needs in mind.
Being a small store in size, the design strategy emerged from the fact that the new store design concept should provide an aspirational and an International standard retail experience. Metal with SS wire mesh screens form the core of material language in the store design. Library formation of fixtures breaks the monotony usually seen in such stores.
The store has been zoned into six sections in a ‘Library theme’. The zones are segmented based on the categories offered in the store. Each zone becomes a showstopper and the VM and presentation strategy evolves from the library concept. Graphics more in the form of fashion models with products & tagline texts from the communication language within the space.