What we did?
Our feet & in turn footwear as a medium is connected to movement and exploration. Inspired by this thought, the concept ideation rooted in motion was the key driver in the store design of Rapport’s newest outlet in Hyderabad. The store concept was conceived during the initial onset of COVID19, with the thought of what should a shoe store be like post pandemic. And how it aligns with consumer perception and behavior towards buying with an underlying feeling that people have been at home mostly during lockdown months. The approach was also centered on how a shoe store can provide a unique customer experience and help buy footwear with a thought of its lifestyle and usage / occasion. Lastly, the design was all about how a shoe store can be presented in a manner that it becomes a social hangout / destination unlike a usual store.
These three main thoughts became the pillars of the concept ideation towards store design. Creating a space which was highly urban, transparent, open, indulging, non-intimidating, inclusive, nature friendly yet exclusive in its own domain.
The store layout was divided into two broad areas. The ground floor for active, athleisure and casual range, which takes on the inspiration of an urban streetscape. The upper floor housing formal and occasional range is inspired by a wedding lounge. The entire space allows people to browse freely and also provides intermittent spaces where they can sit and try footwear. Display of shoes are planned in a linear and open manner which provides flexibility and enhances character of the overall buying environment.
The overall quality of space including color, texture, tonality is highly sophisticated and borrows from spaces like studios and institutes. Natural light plays a big role in adding to the above character.
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